1987 Simon Lichtenberg arrived in Shanghai to study Chinese
1993 Simon is back in China to start a company - Timber is first business
1994 First Furniture retail store is opened with Imported Danish Furniture
1995 Trayton Group established
1997 Small sofa workshop established to service Bo Concept China
1999 Trayton Furniture established in its First factory building in Shanghai
2002 Doubling manufacturing space in Shanghai
2006 Trayton doubles in manufacturing space with Jiashan phase 1 expansion
2008 Launch of sofapop.com
2010 Launch of Georg Jensen in China
Established JV with Kvadrat