Trayton has been acting as exclusive franchisee of BoConcept (Danish high quality lifestyle brand) in China since 1994 and has established a profitable retail network comprising 12 shops in 7 gateway cities concentrating on the Yangtse River Delta and Beijing.

BoConcept is famous in China with a well established brand, great products and superior service. In a consumer voting in November 2007, organized by CFDCC, BoConcept was ranks No.1 as the Most Wanted Furniture Brand in the area of modern imported furniture in China.