BoConcept®
Simon Li
SofaPop
Kvadrat
Georg Jensen
Trayton Furniture
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Sofapop is our newest brand, established by Trayton in 2007. It is young and vibrant and targets the young urban Chinese middleclass. It is fashion for the living room ¨C digitally printed (in-house developed patented DigiTex? technology), and customized very modern sofas and accessories. It is priced between IKEA and BoConcept. The brand is mainly focused on selling online. Sofapop is also selling online in Germany and Austria.